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Changing the Game: My Career in Collegiate Sports Marketing Jim Host
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Changing the Game: My Career in Collegiate Sports Marketing
Jim Host
Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large.
296 pages, 70 b&w photos
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de marzo de 2020 |
| ISBN13 | 9780813179551 |
| Editores | The University Press of Kentucky |
| Páginas | 296 |
| Dimensiones | 237 × 162 × 30 mm · 544 g |
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