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Marketing and Public Relations for Libraries - The Library Administration Series Cosette Kies
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Marketing and Public Relations for Libraries - The Library Administration Series
Cosette Kies
A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
213 pages, bibliography, index
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1987 |
| ISBN13 | 9780810846562 |
| Editores | Scarecrow Press |
| Páginas | 213 |
| Dimensiones | 216 × 138 × 17 mm · 284 g |
| Lengua | Inglés |
