Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends - ALCTS Papers on Library Technical Services and Collections - Hendrik Edelman - Libros - Scarecrow Press - 9780810842717 - 10 de junio de 2002
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Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends - ALCTS Papers on Library Technical Services and Collections

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Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.


216 pages, illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 10 de junio de 2002
ISBN13 9780810842717
Editores Scarecrow Press
Páginas 216
Dimensiones 151 × 229 × 17 mm   ·   331 g
Lengua Inglés  
Editor Edelman, Hendrik
Editor Holley, Robert P.

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