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Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War Reinhold Wagnleitner New edition
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Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War
Reinhold Wagnleitner
Argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, Reinhold Wagnleitner shows that’Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States.
367 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de noviembre de 1994 |
| ISBN13 | 9780807844557 |
| Editores | The University of North Carolina Press |
| Páginas | 392 |
| Dimensiones | 156 × 235 × 25 mm · 557 g |
| Lengua | Inglés |
| Traductor | Wolf, Diana |
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