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Rhetorical and Critical Approaches to Public Relations II - Routledge Communication Series 2.º edición
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Rhetorical and Critical Approaches to Public Relations II - Routledge Communication Series
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition?s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
392 pages, 5 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de febrero de 2009 |
| ISBN13 | 9780805864243 |
| Editores | Taylor & Francis Inc |
| Páginas | 392 |
| Dimensiones | 152 × 229 × 23 mm · 440 g |
| Lengua | Inglés |
| Editor | Heath, Robert L. (University of Houston, USA) |
| Editor | Toth, Elizabeth L. (University of Maryland, College Park, USA) |
| Editor | Waymer, Damion (Virginia Tech, USA) |
