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Rhetorical and Critical Approaches to Public Relations II - Routledge Communication Series Robert L Heath 2.º edición
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Rhetorical and Critical Approaches to Public Relations II - Routledge Communication Series
Robert L Heath
Illustrating the application of rhetorical theory and critical perspectives to explain PR practices, this book provides the guidelines and philosophical underpinnings of PR, and uses a rhetorical lens to give practitioners a sense of how their PR campaigns contribute to the organisational bottom line.
392 pages, 5 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de febrero de 2009 |
| ISBN13 | 9780805864236 |
| Editores | Taylor & Francis Inc |
| Páginas | 392 |
| Dimensiones | 152 × 238 × 28 mm · 674 g |
| Lengua | Inglés |
| Editor | Heath, Robert L. (University of Houston, USA) |
| Editor | Toth, Elizabeth L. (University of Maryland, College Park, USA) |
| Editor | Waymer, Damion (Virginia Tech, USA) |
