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Brick & Mortar Shopping in the 21st Century 1.º edición
Brick & Mortar Shopping in the 21st Century
Addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?
312 pages, black & white illustrations, black & white tables, figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de octubre de 2007 |
| ISBN13 | 9780805863642 |
| Editores | Taylor & Francis Inc |
| Páginas | 332 |
| Dimensiones | 152 × 229 × 18 mm · 454 g |
| Lengua | Inglés |
| Editor | Lowrey, Tina |