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Public Relations Metrics: Research and Evaluation - Routledge Communication Series 1.º edición
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Public Relations Metrics: Research and Evaluation - Routledge Communication Series
Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
344 pages, 36 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de mayo de 2008 |
| ISBN13 | 9780805862737 |
| Editores | Taylor & Francis Inc |
| Páginas | 348 |
| Dimensiones | 156 × 226 × 18 mm · 466 g |
| Lengua | Inglés |
| Editor | Tkalac Vercic, Ana |
| Editor | Van Ruler, Betteke (University of Amsterdam, the Netherlands) |
| Editor | Vercic, Dejan |
