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Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman - Marketing and Consumer Psychology Series Krugman, Edward P. (Cahill Gordon & Reindel, LLP, New York, USA) 1.º edición
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Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman - Marketing and Consumer Psychology Series
Krugman, Edward P. (Cahill Gordon & Reindel, LLP, New York, USA)
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.
354 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de mayo de 2008 |
| ISBN13 | 9780805857887 |
| Editores | Taylor & Francis Inc |
| Páginas | 354 |
| Dimensiones | 151 × 237 × 24 mm · 626 g |
| Lengua | Inglés |
