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Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research - Routledge Communication Series Knobloch-Westerwick, Silvia (The Ohio State University, USA) 1.º edición
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Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research - Routledge Communication Series
Knobloch-Westerwick, Silvia (The Ohio State University, USA)
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.
464 pages, 11 black & white tables, 156 black & white halftones
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de julio de 2014 |
| ISBN13 | 9780805855159 |
| Editores | Taylor & Francis Inc |
| Páginas | 464 |
| Dimensiones | 162 × 234 × 30 mm · 796 g |
| Lengua | Inglés |
