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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World 1.º edición
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
574 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de enero de 2005 |
| ISBN13 | 9780805851540 |
| Editores | Taylor & Francis Inc |
| Páginas | 574 |
| Dimensiones | 161 × 238 × 34 mm · 946 g |
| Lengua | Inglés |
| Editor | Haugtvedt, Curtis P. (The Ohio State University, Columbus, USA) |
| Editor | Machleit, Karen A. |
| Editor | Yalch, Richard |