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The Psychology Behind Trademark Infringement and Counterfeiting J. L. Zaichkowsky 1.º edición
The Psychology Behind Trademark Infringement and Counterfeiting
J. L. Zaichkowsky
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.
328 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de junio de 2006 |
| ISBN13 | 9780805847932 |
| Editores | Taylor & Francis Inc |
| Páginas | 322 |
| Dimensiones | 152 × 229 × 18 mm · 600 g |
| Lengua | Inglés |