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Advertising to Children on TV: Content, Impact, and Regulation Barrie Gunter 1.º edición
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Advertising to Children on TV: Content, Impact, and Regulation
Barrie Gunter
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
224 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de agosto de 2004 |
| ISBN13 | 9780805844887 |
| Editores | Taylor & Francis Inc |
| Páginas | 224 |
| Dimensiones | 152 × 229 × 19 mm · 570 g |
| Lengua | Inglés |
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