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Media Firms: Structures, Operations, and Performance 1.º edición
Media Firms: Structures, Operations, and Performance
There is no Preface so far. Companies are central to media economics because they finance the services, sell them in the market & either expand or die off. The media communications industry is the sum of companies engaged in the sales of services & produ
272 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de mayo de 2002 |
| ISBN13 | 9780805841657 |
| Editores | Taylor & Francis Inc |
| Páginas | 272 |
| Dimensiones | 150 × 220 × 20 mm · 612 g |
| Lengua | Inglés |
| Editor | Picard, Robert G. |