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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy 1.º edición
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
466 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de mayo de 2001 |
| ISBN13 | 9780805817300 |
| Editores | Taylor & Francis Inc |
| Páginas | 466 |
| Dimensiones | 152 × 229 × 37 mm · 1,02 kg |
| Lengua | Inglés |
| Editor | Olson, Jerry C. |
| Editor | Reynolds, Thomas J. |
