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Television and Political Advertising: Volume Ii: Signs, Codes, and Images - Routledge Communication Series Frank Biocca 1.º edición
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Television and Political Advertising: Volume Ii: Signs, Codes, and Images - Routledge Communication Series
Frank Biocca
Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. This title covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
280 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 1991 |
| ISBN13 | 9780805806625 |
| Editores | Taylor & Francis Inc |
| Páginas | 280 |
| Dimensiones | 152 × 229 × 18 mm · 612 g |
| Lengua | Inglés |
| Editor | Biocca, Frank |
