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Campaigning to the New American Electorate: Advertising to Latino Voters Marisa Abrajano
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Campaigning to the New American Electorate: Advertising to Latino Voters
Marisa Abrajano
Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congr
223 pages, 24 tables, 14 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de abril de 2010 |
| ISBN13 | 9780804768955 |
| Editores | Stanford University Press |
| Páginas | 210 |
| Dimensiones | 152 × 229 × 458 mm · 417 g |
