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Storytelling in Business: The Authentic and Fluent Organization Janis Forman
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Storytelling in Business: The Authentic and Fluent Organization
Janis Forman
For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling for Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enteprise level, this book provides a research-driven framework for engaging in organizational storytelling, draws out specific lessons learned from exemplary companies, and shows how to employ the road-tested strategies demonstrated by these leading firms.
287 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de enero de 2013 |
| ISBN13 | 9780804768719 |
| Editores | Stanford University Press |
| Páginas | 304 |
| Dimensiones | 163 × 236 × 22 mm · 544 g |
| Lengua | Inglés |
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