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Pricing and Revenue Optimization Robert Phillips
Pricing and Revenue Optimization
Robert Phillips
Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.
384 pages, 58 tables, 80 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de agosto de 2005 |
| ISBN13 | 9780804746984 |
| Editores | Stanford University Press |
| Páginas | 368 |
| Dimensiones | 183 × 261 × 27 mm · 838 g |
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