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Visual Persuasion: The Role of Images in Advertising Paul P. Messaris
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Visual Persuasion: The Role of Images in Advertising
Paul P. Messaris
`Visual Persuasion is an interesting book on a topic that has received less attention than it should have. Messaris presents a clear picure of the functions of images in advertising' - Communications, The European Journal of Communication Research
320 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de enero de 1997 |
| ISBN13 | 9780803972469 |
| Editores | SAGE Publications Inc |
| Páginas | 320 |
| Dimensiones | 155 × 227 × 21 mm · 478 g |
| Lengua | Inglés |
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