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Business-to-Business Marketing: A Strategic Approach Michael H. Morris 3 Revised edition
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Business-to-Business Marketing: A Strategic Approach
Michael H. Morris
This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.
564 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de mayo de 2001 |
| ISBN13 | 9780803959644 |
| Editores | SAGE Publications Inc |
| Páginas | 560 |
| Dimensiones | 177 × 254 × 31 mm · 1,13 kg |
| Lengua | Inglés |
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