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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook John F. Sherry
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
John F. Sherry
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
482 pages, black & white illustrations, black & white line drawings, black & white tables, maps, fig
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de junio de 1995 |
| ISBN13 | 9780803957527 |
| Editores | SAGE Publications Inc |
| Páginas | 482 |
| Dimensiones | 165 × 241 × 32 mm · 790 g |
| Lengua | Inglés |
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