Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media - Silvo Lenart - Libros - SAGE Publications Inc - 9780803957091 - 16 de agosto de 1994
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Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.


155 pages, 1, black & white illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 16 de agosto de 1994
ISBN13 9780803957091
Editores SAGE Publications Inc
Páginas 155
Dimensiones 140 × 216 × 9 mm   ·   280 g
Lengua Inglés  

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