Telephone Survey Methods: Sampling, Selection, and Supervision - Applied Social Research Methods - Paul J. Lavrakas - Libros - SAGE Publications Inc - 9780803953079 - 19 de agosto de 1993
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Paul J. Lavrakas
Telephone Survey Methods: Sampling, Selection, and Supervision - Applied Social Research Methods 2 Revised edition

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What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h

192 pages, tabs.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 19 de agosto de 1993
ISBN13 9780803953079
Editores SAGE Publications Inc
Páginas 192
Dimensiones 139 × 215 × 14 mm   ·   280 g
Lengua Inglés  

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