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Organizational Aspects of Health Communication Campaigns: What Works? Thomas E Backer
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Organizational Aspects of Health Communication Campaigns: What Works?
Thomas E Backer
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
250 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de julio de 1993 |
| ISBN13 | 9780803949980 |
| Editores | SAGE Publications Inc |
| Páginas | 250 |
| Dimensiones | 140 × 216 × 14 mm · 370 g |
| Lengua | Inglés |
| Editor | Backer, Thomas E. |
| Editor | Rogers, Everett M. |
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