Bridging Japanese / North American Differences - Communicating Effectively in Multicultural Contexts - William B. Gudykunst - Libros - SAGE Publications Inc - 9780803948358 - 10 de mayo de 1994
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William B. Gudykunst
Bridging Japanese / North American Differences - Communicating Effectively in Multicultural Contexts

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In this volume, Gudykunst applies his world-renowned approach to intercultural communication to the specifics of Japanese//North American communication. After laying out the basic theories of intercultural communication, the authors explain the similarities and differences in patterns of communication in Japan and the United States. They then demonstrate how an understanding of these contrasting patterns can help Japanese and North Americans communicate more effectively. By examining issues such as attitudes and stereotypes, ways to deepen the understanding of Japanese behaviour are suggested. Also discussed are the factors that influence motivation, knowledge and skills to increase communication effectiveness.

153 pages, black & white illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 10 de mayo de 1994
ISBN13 9780803948358
Editores SAGE Publications Inc
Páginas 153
Dimensiones 152 × 228 × 9 mm   ·   260 g
Lengua Inglés  

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