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Mail Surveys: Improving the Quality - Applied Social Research Methods Thomas W. Mangione
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Mail Surveys: Improving the Quality - Applied Social Research Methods
Thomas W. Mangione
Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
144 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de octubre de 1995 |
| ISBN13 | 9780803946637 |
| Editores | SAGE Publications Inc |
| Páginas | 144 |
| Dimensiones | 139 × 215 × 8 mm · 230 g |
| Lengua | Inglés |
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