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Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research Charles T Salmon
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Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research
Charles T Salmon
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.
312 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de diciembre de 1989 |
| ISBN13 | 9780803932197 |
| Editores | SAGE Publications Inc |
| Páginas | 312 |
| Dimensiones | 139 × 215 × 22 mm · 420 g |
| Lengua | Inglés |
| Editor | Salmon, Charles T. |
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