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Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing Dung Nguyen 1997 edition
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Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing
Dung Nguyen
Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.
329 pages, biography
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