John M. McCann
Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing John M. McCann 1990 edition

Name: Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing
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Author: John M. McCann

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Softcover reprint of the original 1st ed. 1990 edition

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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing

John M. McCann

1990 edition

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

224 pages, biography

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	30 de noviembre de 1990
ISBN13	9780792390763
Editores	Springer
Páginas	224
Dimensiones	155 × 235 × 14 mm · 544 g
Lengua	Inglés