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Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications - Issues in Business Ethics European Business Ethics Network 1995 edition
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Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications - Issues in Business Ethics
European Business Ethics Network
The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public.
Marc Notes: This volume has grown out of the seventh conference of the European Business Ethics Network (EBEN) at the University of St. Gallen from September 14-16, 1994--Pref.; Includes bibliographical references. Table of Contents: Introduction: Business in the nineties: Facing public interest; P. Ulrich. Part I: Facing public interest: horizons of ethical challenge on business. Part II: Business in response to a concerned public: ethical foundations. Part III: Business in response to a concerned public: corporate policies and guidelines. Part IV: Corporate dialogue and public relations: critical issues. Part V: Ecological challenges and business response: examples and experiences. Part VI: Social challenges and business response: examples and experiences. Contributors.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de agosto de 1995 |
| ISBN13 | 9780792336334 |
| Editores | Springer |
| Páginas | 275 |
| Dimensiones | 170 × 244 × 17 mm · 585 g |
| Lengua | Inglés |
| Editor | Sarasin, Charles |
| Editor | Ulrich, Peter |
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