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Concise Encyclopedia of Professional Services Marketing Clow, Kenneth E. (University of Louisiana at Monroe, USA) 1.º edición
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Concise Encyclopedia of Professional Services Marketing
Clow, Kenneth E. (University of Louisiana at Monroe, USA)
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
180 pages, 10 black & white illustrations, 17 black & white tables, 1 black & white halftones, 9 bla
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de diciembre de 2008 |
| ISBN13 | 9780789036902 |
| Editores | Taylor & Francis Inc |
| Páginas | 182 |
| Dimensiones | 152 × 229 × 15 mm · 500 g |
| Lengua | Inglés |
