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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms William Winston 1.º edición
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.
196 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de agosto de 1998 |
| ISBN13 | 9780789002518 |
| Editores | Taylor & Francis Inc |
| Páginas | 196 |
| Dimensiones | 150 × 220 × 20 mm · 498 g |
| Lengua | Inglés |
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