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Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy - Routledge Studies in International Business and the World Economy Emmanuel C. Alozie 1.º edición
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Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy - Routledge Studies in International Business and the World Economy
Emmanuel C. Alozie
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
144 pages, 4 black & white illustrations, 4 black & white tables, 4 black & white halftones
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de abril de 2009 |
| ISBN13 | 9780789001412 |
| Editores | Taylor & Francis Inc |
| Páginas | 144 |
| Dimensiones | 152 × 229 × 13 mm · 430 g |
| Lengua | Inglés |
