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How to Talk to Customers: Create a Great Impression Every Time with MAGIC Diane Berenbaum
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How to Talk to Customers: Create a Great Impression Every Time with MAGIC
Diane Berenbaum
Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results.
224 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de marzo de 2007 |
| ISBN13 | 9780787987527 |
| Editores | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensiones | 186 × 235 × 26 mm · 498 g |
| Lengua | Inglés |
