Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences - Bernstein, Joanne Scheff (Kellogg Graduate School of Management) - Libros - John Wiley & Sons Inc - 9780787978440 - 20 de diciembre de 2006
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

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Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.


320 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 20 de diciembre de 2006
ISBN13 9780787978440
Editores John Wiley & Sons Inc
Páginas 320
Dimensiones 163 × 237 × 28 mm   ·   522 g
Lengua Inglés  

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