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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences Bernstein, Joanne Scheff (Kellogg Graduate School of Management)
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Bernstein, Joanne Scheff (Kellogg Graduate School of Management)
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.
320 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de diciembre de 2006 |
| ISBN13 | 9780787978440 |
| Editores | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensiones | 163 × 237 × 28 mm · 522 g |
| Lengua | Inglés |