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Made Possible By: Succeeding with Sponsorship Martin, Patricia (Elmhurst, Illinois)
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Made Possible By: Succeeding with Sponsorship
Martin, Patricia (Elmhurst, Illinois)
Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader.
160 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de noviembre de 2003 |
| ISBN13 | 9780787965020 |
| Editores | John Wiley & Sons Inc |
| Páginas | 160 |
| Dimensiones | 216 × 280 × 12 mm · 367 g |
