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Brand Asset Management: Driving Profitable Growth Through Your Brands Davis, Scott M. (Prophet Brand Strategy)
Brand Asset Management: Driving Profitable Growth Through Your Brands
Davis, Scott M. (Prophet Brand Strategy)
Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability.
288 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de septiembre de 2002 |
| ISBN13 | 9780787963941 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 155 × 228 × 21 mm · 344 g |
| Lengua | Inglés |