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Channel Champions: How Leading Companies Build New Strategies to Serve Customers - J-B BAH Strategy & Business Series Steven Wheeler
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Channel Champions: How Leading Companies Build New Strategies to Serve Customers - J-B BAH Strategy & Business Series
Steven Wheeler
Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.
256 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de septiembre de 1999 |
| ISBN13 | 9780787950347 |
| Editores | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensiones | 120 × 280 × 35 mm · 621 g |
| Lengua | Inglés |
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