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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal Griffin, Jill (Marketing Resources Center, Inc., Austin, Texas)
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Griffin, Jill (Marketing Resources Center, Inc., Austin, Texas)
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof.
336 pages, Ill.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 2001 |
| ISBN13 | 9780787946678 |
| Editores | John Wiley & Sons Inc |
| Páginas | 336 |
| Dimensiones | 153 × 229 × 22 mm · 508 g |
| Lengua | Inglés |
