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The Dynamics of Service: Reflections on the Changing Nature of Customer / Provider Interactions Barbara A. Gutek
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The Dynamics of Service: Reflections on the Changing Nature of Customer / Provider Interactions
Barbara A. Gutek
This text takes a close-up look at the changing interaction between people who provide services of all kinds (such as doctors, sales people and housekeepers) and their customers. It analyzes the growing trend to replace service encounters, in which service providers are considered interchangeable.
304 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de agosto de 1995 |
| ISBN13 | 9780787901011 |
| Editores | John Wiley & Sons Inc |
| Páginas | 336 |
| Dimensiones | 236 × 161 × 27 mm · 580 g |
| Lengua | Inglés |
