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The Soap Opera Evolution: America's Enduring Romance with Daytime Drama Marilyn J. Matelski
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The Soap Opera Evolution: America's Enduring Romance with Daytime Drama
Marilyn J. Matelski
The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually.
224 pages, black & white line drawings, black & white tables, figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de septiembre de 2012 |
| ISBN13 | 9780786472819 |
| Editores | McFarland & Co Inc |
| Páginas | 224 |
| Dimensiones | 152 × 229 × 11 mm · 318 g |
| Lengua | Inglés |
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