Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980 - Elizabeth Crisp Crawford - Libros - McFarland & Co Inc - 9780786468195 - 24 de marzo de 2014
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Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980

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"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--


277 pages, black & white illustrations, graphs

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 24 de marzo de 2014
ISBN13 9780786468195
Editores McFarland & Co Inc
Páginas 240
Dimensiones 178 × 254 × 12 mm   ·   426 g
Lengua Inglés  

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