Adland: Searching for the Meaning of Life on a Branded Planet - James P. Othmer - Libros - Anchor - 9780767928977 - 1 de junio de 2010
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Adland: Searching for the Meaning of Life on a Branded Planet

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James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it?s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider?s look at the astonishing transformation taking place in advertising's hottest idea factories.  But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time.  Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 1 de junio de 2010
ISBN13 9780767928977
Editores Anchor
Páginas 336
Dimensiones 170 × 202 × 19 mm   ·   258 g
Lengua Inglés  

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