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Accountable Marketing: Linking marketing actions to financial performance 1.º edición
Accountable Marketing: Linking marketing actions to financial performance
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
298 pages, 63 black & white illustrations, 30 black & white tables, 1 black & white halftones, 62 bl
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de febrero de 2016 |
| ISBN13 | 9780765647078 |
| Editores | Taylor & Francis Ltd |
| Páginas | 274 |
| Dimensiones | 269 × 181 × 21 mm · 554 g |
| Lengua | Inglés |
| Editor | Gugel, Craig |
| Editor | Stewart, David W (Loyola Marymount University, USA) |