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Essentials of International Marketing Donald L. Brady 1.º edición
Essentials of International Marketing
Donald L. Brady
Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e
432 pages, exhibits, glossary, bibliographic references, company index, subject index
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de agosto de 2010 |
| ISBN13 | 9780765624758 |
| Editores | Taylor & Francis Ltd |
| Páginas | 432 |
| Dimensiones | 189 × 246 × 233 mm · 793 g |
| Lengua | Inglés |