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Cases in Advertising Management Larry D Kelley 1.º edición
Cases in Advertising Management
Larry D Kelley
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
192 pages, cases & exhibits
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de abril de 2009 |
| ISBN13 | 9780765622617 |
| Editores | Taylor & Francis Ltd |
| Páginas | 144 |
| Dimensiones | 192 × 231 × 11 mm · 262 g |
| Lengua | Inglés |
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