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Customer Visits: Building a Better Market Focus: Building a Better Market Focus Edward F. McQuarrie 3.º edición
Customer Visits: Building a Better Market Focus: Building a Better Market Focus
Edward F. McQuarrie
Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.
232 pages, tables, figures, bibliography, index
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de abril de 2008 |
| ISBN13 | 9780765622259 |
| Editores | Taylor & Francis Ltd |
| Páginas | 256 |
| Dimensiones | 229 × 154 × 14 mm · 336 g |
| Lengua | Inglés |
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