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Review of Marketing Research - Review of Marketing Research Naresh K Malhotra 4 Revised edition
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Review of Marketing Research - Review of Marketing Research
Naresh K Malhotra
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.
224 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2008 |
| ISBN13 | 9780765620927 |
| Editores | Emerald Publishing Inc |
| Páginas | 224 |
| Dimensiones | 174 × 246 × 16 mm · 666 g |
| Lengua | Inglés |
| Editor | Malhotra, Naresh K. |
