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Crisis Communication: Theory and Practice Alan Jay Zaremba 1.º edición
Crisis Communication: Theory and Practice
Alan Jay Zaremba
Adds theoretical coverage and practical application to the traditional study of crisis communication through case analysis. This book provides a theoretical framework for understanding crisis communication. It examines the recommendations of academics and practitioners, and reviews cases that required effective communication during crises.
224 pages, figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de abril de 2010 |
| ISBN13 | 9780765620514 |
| Editores | Taylor & Francis Ltd |
| Páginas | 256 |
| Dimensiones | 189 × 246 × 20 mm · 630 g |
| Lengua | Inglés |